One of the main reasons why the boutique is called "ZER0" is the mission behind the company's values.

The boutique's name wants to emphasise the "ZER0 FUR" mission to abandoning cruel fur practices.

The company wanted to join a growing list of designer brands who no longer use such as Stella McCartney.

Last but not least, the name wants to evoke the importance of eco-friendly solutions in order to contribute to a greener planet.

The company's mission is to invest in our children's future and therefore, the health of our earth.

The soul of the boutique is strictly green: 

the materials used are regenerated,

with the use of a large part of the precious antique larch wood, and the aesthetics is «perfectly integrated with the surrounding environment, for a warm, enveloping result, of course exclusive».